Dec 22, 2014

Why Should We Remove DRM from iTunes Movies & TV Shows


When talking about DRM (Digital Rights Management), most of us may think of iTunes movies and TV shows, for they are all protected by Apple’s FairPlay DRM which has largely restricted our full ownership in using the video files even after we legally purchased or rented them from iTunes Store. Here in the following article, we will list top 3 restrictions brought by iTunes movies so as to prove why it’s necessary for us to remove DRM from iTunes movie rentals and purchases while providing you a simple solution to legally get DRM removed from rented and purchased iTunes movies or TV shows.

 Note: If you are not yet familiar with the DRM protection of iTunes movies, you may figure it out from: What is FairPlay DRM& How to Remove FairPlay DRM Protection from iTunes Movies.

1. All Movies on iTunes are Restricted to Play on Apple’s Devices Only

To prevent iTunes customers from copying movies and TV shows from iTunes to other non-Apple-approved devices after buying, Apple adopted the FairPlay DRM protection to encrypt the videos, including rented and purchased movies, TV shows and music videos on iTunes Store. Due to that DRM protection, all iTunes movies are saved in M4V video format which is only recognizable by Apple’s devices or media players only.

In this case, Android or Windows Phone users and any other non-Apple users would be impossible to watch iTunes movies or TV episodes even if they made the legal purchase of the videos. So the unfair playback restriction is the most important cause to force us to get rid of DRM from iTunes movies for good.


2. All iTunes Videos are Prohibited from Sharing and Editing

Apart from the playback restriction caused by iTunes DRM protection, another main reason why we need to remove the DRM is that we are not allowed to share iTunes movies to any platforms beyond Apple’s approval. Because of the DRM copy protection, we can’t edit the purchased iTunes video files even on Apple’s own video editing software like iMovie or Final Cut Pro. We can’t transfer iTunes movie purchases from one account to the other. Undoubtedly, DRM restriction on iTunes movies has made it difficult for us to enjoy the fun of iTunes movies.


3. Rented iTunes Movies are Set to be Expired within 24 or 48 Hours

Restriction caused by DRM becomes tougher for iTunes movie rentals. Except for the ones mentioned above, the unique restriction applied on iTunes movie rentals is that all rented movies and TV shows are only valid for keeping in 30 days while valid for watching within only 24 hours in US and 48 hours in other countries once started. That’s to say, the rentals will disappear from iTunes library once it’s expired and we have to rent it again if we want to continue watching.


Remove DRM Restriction from iTunes Movie Rentals and Purchases

It’s quite clear that the iTunes DRM protection is controlling and restricting us in every aspect of what we can do with the movies we legally purchased or rented from iTunes. Thus it’s an urgent task for us to remove DRM restriction from iTunes videos once and for all. Here we are going to introduce TunesKit iTunes DRM Remover, a professional 3rd-party iTunes DRM removal application for Mac and Windows to help you bypass DRM protection from iTunes movie rentals and purchases with ease.

It’s the smartest integrated iTunes DRM removal tool and video converter which can easily remove DRM from both rented and purchased iTunes movies and TV shows by converting the DRM-ed iTunes M4V videos to unprotected MP4 format with 100% original video quality (even 1080P), 5.1 Dolby surround audio and multi-language subtitles kept.